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The 10 Strategies of Media Manipulation

Noam Chomsky is a linguist, philosopher, activist and one of the leading figures in Linguistics and Cognitive Science Theory, Noam Chomsky, has published ten points for some time critical on media manipulation to which we are subjected daily.
is good in these times to remember from time to time, the 10 estratagias proposed to manipulate the society, if we read carefully ..... media portray and socidad in which we live now, and before that comes into my head the words of Goethe : " Against stupidity even the gods fight in vain. "
1. The strategy of distraction

The key element of social control is the strategy of distraction which is to divert public attention from important issues and changes determined by political and economic elites, by the technique the flood or flooding continuous distractions and insignificant information. The strategy of distraction is also essential to keep the public interested in the essential knowledge in the area of \u200b\u200bscience, economics, psychology, neurobiology and cybernetics. "Keep distracted public attention away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think back to farm and other animals (quoted in the text 'Silent Weapons for Quiet Wars). "

2. Create problems and then offer solutions.

This method is also called "problem-reaction-solution." It creates a problem, a "situation" provided to cause a reaction in the audience, so that it is the principal of the actions you want to accept. For example: let it unfold and intensify urban violence, or arrange for bloody attacks, so that the public is the applicant's security laws and policies to the detriment of freedom. Or: create an economic crisis to gain acceptance as a necessary evil retreat of social rights and the dismantling of public services.

3. The strategy of gradualism.

To make it accept an unacceptable degree, just apply it gradually a dropper, for consecutive years. is that so radically new socioeconomic conditions (neoliberalism) were imposed during the 1980 and 1990: the minimal state, privatization, precariousness, flexibility, mass unemployment, wages and do not guarantee a decent income, so many changes that have led to revolution if they had been applied once.

4. The strategy of deferring.

Another way to accept an unpopular decision is to present it as "painful and necessary," gaining public acceptance at the time, for future application. It is easier to accept a sacrifice future than immediate slaughter. First, because the effort is not used immediately. Then, because the public, mass, always has the tendency to expect naively that "everything will be better tomorrow" and that the sacrifice required may be avoided. This gives the public more time to get used to the idea of \u200b\u200bchange and accept it with resignation when the time comes.

5. Address the public as little child.

Most advertising uses for the general public discourse, argument, people and particularly children's intonation, often close to the weakness, as if the viewer were a creature very young or mentally deficient. The more you try searching deceive the viewer, the more it tends to adopt a tone infantilising. Why? "If one goes to a person as if she had the age of 12 years or less, then, due to suggestibility, it will tend, with some probability, a response or reaction is also devoid of a critical sense as the a person 12 years or younger.

6. Using the more emotional than reflection.

Make use of the emotion is a classic technique for cause a short on rational analysis, and finally the sense critical of individuals. Moreover, the use of emotional register opens the door to the unconscious or grafted to implement ideas, desires, fears and doubts, compulsions, or induce behaviors ...

7. Keep the public in ignorance and mediocrity.

Making the public is incapable of understanding the technologies and methods used to control and enslavement. "The quality of education given to the lower social classes must be the poor and mediocre as possible so that the gap of ignorance it plans among the lower classes and upper classes are and remain beyond reach for classes below (see 'Silent Weapons for Quiet Wars). "

8. Encourage the public to be complacent with mediocrity.

Promote the public to believe the fact that it is fashionable to be stupid, vulgar and uneducated ... (I remember this bit of trash TV that inundates us)

9. Strengthening the self-blame . Make

believe the individual who is only him guilty for his own misfortune, because of the failure of their intelligence, their abilities, or their efforts. So, instead of rebelling against the economic system, the individual autodesvalida and guilt, which generates a state of depression, one of whose effects is to inhibit its action. And, without action, there is no revolution!

10 - individuals know better than they themselves know .

Over the past 50 years, rapid advances in science have generated a growing gap between public knowledge and those owned and used by the ruling elites. With biology, neurobiology and applied psychology, the "system" has enjoyed a sophisticated understanding of human beings, both physically and psychologically. The system has achieved learn more about the common person than he knows himself. This means that, in most cases, the system exerts greater control and a great power over individuals, greater than that of individuals about themselves.

Noam Chomsky also
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is a great topic for discussion in the tutorials of the major debates or in high school.